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Advertising & Marketing Review

Keep your campaigns compelling — and legally sound.

Marketing and advertising are subject to a web of regulations — FTC guidelines, state consumer protection laws, endorsement rules, contest and sweepstakes regulations, and more. Raphael reviews campaigns, content, and promotional programs to keep your marketing out of legal trouble.

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What This Covers

  • Reviewing advertising copy and campaigns for FTC compliance
  • Advising on endorsement and testimonial disclosure requirements
  • Sweepstakes, contests, and promotional program structuring and rules
  • Email marketing compliance (CAN-SPAM, CASL)
  • Influencer marketing agreements and disclosure obligations
  • Review of comparative advertising and competitive claims

Why It Matters

  • The FTC actively pursues deceptive advertising claims — and state AGs often follow
  • Influencer and endorsement rules are routinely misunderstood and violated
  • Contest and sweepstakes regulations vary by state — getting them wrong can be expensive

Who This Is For

  • Marketing teams launching campaigns with endorsements, testimonials, or competitive claims
  • Companies running contests, sweepstakes, or promotional programs
  • Brands building influencer programs or ambassador agreements

Ready to Get Started?

Schedule a free initial consultation to discuss your needs and how Raphael can help.

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How We Work

Raphael works with clients as a Fractional GC, on a project basis, or as of counsel to in-house teams and law firms. Every engagement is structured around your actual needs — not a one-size-fits-all model.

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Related Practice Areas

Commercial Negotiations Vendor & Customer Contracts Privacy & Data Protection Regulatory Advisory Strategic Transactions